If you’re serious about growing on Pinterest, you need better Pinterest Keywords. Not random guesses. Not hope-based content. Real demand.
And to be honest this is exactly where most creators get it wrong and get stuck in loop.
They open Pinterest.
They type something.
They pick whatever shows up.
That’s not strategy.
Today, I’m going to walk you through a system I use: Pinterest Keyword Research Using Etsy.
Yes – Etsy.
Most people see Etsy as a handmade marketplace.
I see it as a demand validation engine.
And when you combine it with Pinterest SEO and a smart keyword expansion tool like Pintrendo, you stop guessing.
You start targeting what people are already buying.
Let’s break it down.
Why Etsy Is Powerful for Pinterest Keyword Research
Here’s something important.
When a keyword ranks high inside Etsy’s search suggestions, it’s not just trending.
It’s converting.
That means:
- People are searching.
- People are clicking.
- People are buying.
That’s commercial intent.
And commercial intent is gold for Pinterest SEO.
Because if something sells on Etsy, chances are:
- It’s giftable
- It’s printable
- It’s craft-related
- It’s seasonal
- It’s educational
All categories that do extremely well on Pinterest.
This works especially well in niches like:
- Crafts
- Printables
- Coloring pages
- Party decor
- Digital downloads
- Planners
Now let’s walk through the exact process.
Step 1: Use Etsy to Validate Demand (For Pinterest Keyword Research)
Open Etsy.
Go to the search bar and do the below steps:
1. I start by typing the top level seed keyword that is Craft in the search box. I am doing this because I want to know what are some popular stuff under this niche and then we’ll figure out what are underserved topics.
2. So, once I typed craft and search, I see coloring pages ranking 1. That’s huge because it shows this is the highest and the extremely high demand topic. So, that’s search validation and now I know coloring pages are big and potentially if I make content around these topics, there is a very high chance that I will get a good share of traffic If I target underserved angles.
Now pause.
This is important.
When “coloring pages” ranks at the top under a broad seed like “craft,” it means:
- High search volume
- Strong purchase behavior
- Massive demand (4,300 Users bought the printables)
That’s your green light.
You’ve validated demand before even touching Pinterest.
That’s the power of using Etsy for keyword research.
Step 2: Confirm Pinterest Search Intent (Pinterest Keywords Validation)
Now we move to Pinterest.
Now lets see in pinterest by typing the Ocean Animals Coloring and see if autosuggest has that term “Ocean Animals Coloring Pages”.
Boom, pinterest shows in the autosuggests that the query “Ocean Animals Coloring Pages” exists. It means people are actively searching for this.”
This step eliminates guessing.
If Pinterest autosuggest shows the exact phrase, that means:
- Real users are typing it
- It has search volume
- It fits Pinterest’s internal search algorithm
This is pure Pinterest SEO validation.
You now have:
- Buying intent (from Etsy)
- Search intent (from Pinterest)
That’s powerful.
Step 3: Expand with Long-Tail Pinterest Keywords
Now we refine.
Now, lets see if we can target the underserved angles, to do so we’ll go to Pintrendo and see if it has something.
So, I open Pintrendo and enter the seed keyword, and hit the search “ocean animals coloring”.
I see keywords like:
- ocean animals coloring pages free printable
- ocean animals coloring pages preschool
- ocean animal coloring sheets
- ocean animals coloring pages realistic
This is huge, as the demand and supply ratio is perfect and just what we want, the supply is low and demand is high for these keywords, now that Pintrendo has given a green signal for these keywords we can go for it.
This is where most creators stop too early.
They target:
- “Coloring pages”
Too broad. Too competitive.
But long-tail keywords like:
- Ocean animals coloring pages free printable
- Ocean animal coloring sheets preschool
- Realistic ocean animals coloring pages
These are specific.
And specific means:
- Lower competition
- Higher ranking probability
- Better click-through
- Higher conversion
Long-tail Pinterest Keywords are gold.
Always remember that.
Why Long-Tail Keywords Win on Pinterest
Broad keywords = crowded.
Long-tail keywords = targeted traffic.
When someone searches:
“Ocean animals coloring pages preschool free printable”
That person knows exactly what they want.
And Pinterest loves specificity.
So instead of fighting 10,000 pins, you’re competing with maybe a few hundred.
That’s how you scale traffic.
Turning Pinterest Keyword Research Into 2X Traffic
Now let’s execute.
We can write listicles and then we can link to affiliate landing pages or even sell your own printables.
Here’s how I would structure it:
Title example:
15 Ocean Animals Coloring Pages for Preschool (Free Printables)
Inside the blog post:
- Target preschool variation
- Include realistic animals section
- Add free printable angle
- Add educational facts for SEO depth
Now you’re covering the entire keyword cluster.
Not just one keyword.
Pinterest SEO Execution Strategy
Next: Pins.
Just design multiple pins.
Each pin targets a slightly different keyword variation.
One pin can say:
Ocean Animals Coloring Pages Free Printable
Another says:
Ocean Animal Coloring Sheets for Preschool
Now I’m not relying on one keyword.
I’m covering the entire cluster.
This is called keyword clustering.
Instead of:
1 post → 1 pin → 1 keyword
You do:
1 post → 5–10 pins → multiple keyword variations
That’s how you multiply impressions.
That’s how you double traffic.
Monetization Opportunities After Pinterest Keyword Research Using Etsy
Once traffic starts flowing, here’s how you monetize:
– Sell your own printables
– Link to Etsy shops (affiliate)
– Build email list with free downloads
– Or even bundle themed printable packs”
Let’s break that down.
1. Sell Your Own Printables
Create:
- Ocean animal bundle
- Preschool learning pack
- Themed educational worksheets
Digital products convert well on Pinterest.
2. Affiliate Marketing Through Etsy
Since you validated demand on Etsy, you can:
- Link to relevant shops
- Curate themed collections
- Create “best of” roundup posts
You already know people buy these products.
3. Build an Email List
Offer:
- Free printable sample
- Bonus worksheet
- Mini activity pack
Traffic → Email → Product launch.
That’s long-term growth.
The Simple Framework (Save This)
Here’s the entire flow:
Etsy → Validate demand
Pinterest → Confirm search intent
Pintrendo → Find underserved long-tail keywords
Content → Execute strategically
That’s it.
Simple system.
No complicated tools.
Just smart research.
That’s your system.
And once you understand this, Etsy becomes more than a marketplace.
It becomes your research weapon.
Final Thoughts
Most creators treat Pinterest like a social platform.
It’s not.
It’s a search engine.
If you master:
- Pinterest Keywords
- Etsy for keyword research
- Long-tail keyword expansion
- Keyword clustering
- Strategic content execution
You stop chasing trends.
You start predicting demand.
And when you validate before creating, your content performs faster.
If this approach changed how you look at Etsy, good.
That means you’re thinking like a strategist now.
And that’s exactly how you 2X your Pinterest traffic.
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