Top Pinterest Keywords By Niche (Weekly Updated)

Discover high-performing keywords for 20+ popular Pinterest niches.

Each Seed keyword includes proven search terms that drive real traffic and engagement.

Pinterest processes over 5 billion searches monthly, and 97% of those searches are unbranded.

This means users aren’t searching for specific brands – they’re looking for ideas, inspiration, and solutions to their problems.

The key to getting discovered on Pinterest isn’t creating more content – it’s using the right keywords that match what your audience is actively searching for.

Below, you’ll find comprehensive keyword guides for the most popular and actively-searched niches on Pinterest.

Each seed keyword contains 50 carefully researched keywords specific to that niche, along with implementation tips, search intent analysis, and seasonal optimization strategies to help you rank faster and drive consistent traffic.

Data Source: Below data is fetched using our Free Pinterest Keyword Tool (Pintrendo), that uses Pinterest Autosuggest and our proprietary intelligence to figure out the most post popular keywords.

1. Nails

The nail art niche is one of Pinterest’s most active categories with millions of monthly searches. This keyword guide covers everything from seasonal nail trends (summer nails, fall nails, Christmas nails) to specific styles (french tips, almond nails, gel manicures) and technique tutorials. Perfect for nail technicians, beauty bloggers, and product sellers looking to attract clients searching for their next manicure inspiration.

See 50 Top Keywords for Nails On Pinterest (Coming soon)

2. Makeup

Makeup searches on Pinterest span from beginner tutorials to advanced techniques, with users planning their looks months in advance for weddings, proms, and special events. This guide includes keywords for makeup tutorials, product reviews, specific looks (natural makeup, smokey eyes, no-makeup makeup), and trending techniques. Essential for makeup artists, beauty influencers, and cosmetic brands wanting to reach people actively planning their beauty routines.

See 50 Top Keywords for Makeup On Pinterest (Coming soon)

3. Hairstyles

Hairstyle inspiration is a massive traffic driver on Pinterest, with users searching for specific occasions (wedding hairstyles, prom hair, easy everyday styles) and hair types (curly hair, short hair, thin hair). This keyword collection helps hairstylists, beauty bloggers, and hair product brands connect with people planning their next cut, color, or style transformation weeks or months in advance.

See 50 Top Keywords for Hairstyles On Pinterest (Coming soon)

4. Outfit Ideas

Fashion-conscious Pinterest users are constantly searching for outfit inspiration for every season, occasion, and personal style. This guide covers keywords for seasonal outfits (summer outfits, fall fashion), specific occasions (date night outfits, work outfits, vacation outfits), and trending aesthetics. Perfect for fashion bloggers, clothing brands, and style influencers looking to capture Pinterest’s massive fashion-planning audience.

See 50 Top Keywords for Outfit Ideas On Pinterest (Coming soon)

5. Art

Art lovers can reach massive audiences searching for everything from beginner tutorials to advanced techniques across multiple mediums on Pinterest. This comprehensive guide includes keywords for different art styles (watercolor, acrylic painting, digital art), skill levels (beginner art, easy drawings), and specific subjects (portrait drawing, landscape painting). Essential for artists, art teachers, and creative businesses selling supplies or courses.

See 50 Top Keywords for Art Niche On Pinterest (Coming soon)

6. Drawing Ideas

Drawing inspiration is constantly in demand on Pinterest, with both beginners and experienced artists searching for creative prompts. This guide covers keywords for easy drawings, sketch ideas, character design concepts, and specific subjects like animals, faces, and nature. Particularly valuable for art instructors, sketchbook sellers, and artists building their following through tutorial content.

50 Top Keywords for Drawing Ideas On Pinterest (Coming soon)

Wallpaper

Phone and desktop wallpapers generate massive search volume on Pinterest as users refresh their device backgrounds regularly. This guide includes keywords for aesthetic wallpapers, iPhone backgrounds, dark mode wallpapers, seasonal themes, and specific color schemes. Perfect for digital artists, graphic designers, and anyone creating downloadable wallpaper collections to grow their audience or drive Etsy sales.

See 50 Top Keywords for Wallpaper On Pinterest (Coming soon)

7. Anime

Anime content thrives on Pinterest with dedicated fans searching for fan art, character designs, aesthetic wallpapers, and drawing tutorials. Keywords in this guide cover popular series, art styles, character types, and anime-inspired aesthetics. Ideal for fan artists, anime merchandise sellers, and content creators targeting the passionate anime community on Pinterest.

See 50 Top Keywords for Anime On Pinterest (Coming soon)

8. Home Decor

Home decoration is one of Pinterest’s founding categories and remains incredibly active with users planning room makeovers months in advance. This keyword guide covers interior design styles (modern farmhouse, minimalist, boho), room-specific ideas (living room decor, bedroom ideas), and budget-friendly DIY projects. Perfect for interior designers, home decor bloggers, furniture sellers, and DIY content creators.

See 50 Top Keywords for Home Decor On Pinterest (Coming soon)

9. Bedroom Ideas

Bedroom design searches peak as people plan their personal sanctuary spaces, with particularly high interest in small bedroom solutions, aesthetic bedroom styles, and teen bedroom ideas. This guide provides keywords for various bedroom styles, organization hacks, color schemes, and budget-friendly makeover ideas. Essential for interior designers, furniture retailers, and home decor content creators.

See 50 Top Keywords for Bedroom Decor On Pinterest (Coming soon)

10. Happy Birthday

Birthday-related searches remain consistent year-round as Pinterest users plan celebrations for loved ones. This guide includes keywords for birthday wishes, party decoration ideas, cake designs, and celebration themes for all ages. Valuable for party planners, bakers, greeting card designers, and anyone creating birthday-related products or content that needs year-round traffic.

See 50 Top Keywords for Happy Birthday On Pinterest (Coming soon)

11. Halloween Costumes

Halloween costume searches begin as early as July and peak through October, making this a highly seasonal but extremely valuable niche. Keywords cover DIY costumes, couple costumes, kids costumes, makeup tutorials, and last-minute ideas. Critical for costume sellers, party supply stores, and content creators who understand that early planning = early pinning for maximum October traffic.

See 50 Top Keywords for Halloween Costumes On Pinterest (Coming soon)

12. Christmas

Christmas content needs to start appearing on Pinterest by August to capture the massive holiday planning audience. This guide covers keywords for decorations, gift ideas, recipes, crafts, and holiday traditions. Essential for anyone selling holiday products, food bloggers with festive recipes, or content creators wanting to capture significant seasonal traffic that begins months before December.

See 50 Top Keywords for Christmas On Pinterest (Coming soon)

13. Vision Board

Vision board searches spike in December and January as people plan their goals for the new year, but maintain steady interest year-round. This guide includes keywords for manifestation, goal setting, life planning, career vision boards, and aesthetic board layouts. Perfect for coaches, planners, personal development content creators, and printable sellers targeting the self-improvement market.

See 50 Top Keywords for Vision Board On Pinterest (Coming soon)

14. Tattoo Ideas

Tattoo inspiration drives consistent traffic as people research designs for months before committing to permanent ink. Keywords in this guide cover small tattoos, meaningful symbols, placement ideas, specific styles (minimalist, watercolor, traditional), and subject matter (flowers, quotes, animals). Valuable for tattoo artists showcasing their portfolio and anyone creating tattoo-related content or temporary tattoo products.

See 50 Top Keywords for Tattoo Ideas On Pinterest (Coming soon)

15. Photography

Photography searches range from complete beginner tutorials to advanced editing techniques and pose inspiration. This guide covers keywords for photography tips, camera settings, editing tutorials, portrait posing guides, and niche-specific photography (wedding, product, nature). Perfect for photography instructors, equipment sellers, preset creators, and photographers building their educational content presence.

See 50 Top Keywords for Photography On Pinterest (Coming soon)

16. Baking

Baking content performs exceptionally well on Pinterest with users planning desserts for upcoming events and holidays months in advance. Keywords cover easy baking recipes, cake decorating, bread baking, beginner tips, and seasonal treats. Essential for food bloggers, baking supply sellers, recipe developers, and anyone teaching baking skills or selling baking-related digital products.

See 50 Top Keywords for Baking On Pinterest (Coming soon)

17. Yoga

Yoga searches include beginner sequences, specific pose tutorials, morning routines, and flexibility exercises. Keywords in this guide help yoga instructors, wellness bloggers, and fitness content creators reach people starting their practice or deepening existing routines. Includes terms for different yoga styles, difficulty levels, and targeted benefits like stress relief or back pain.

See 50 Top Keywords for Yoga On Pinterest (Coming soon)

18. Fitness

Fitness searches on Pinterest cover home workouts, gym routines, specific body targets, and transformation motivation. This guide provides keywords for beginner workouts, weight loss exercises, muscle building, and no-equipment routines. Valuable for personal trainers, fitness bloggers, workout plan sellers, and anyone creating fitness-related content or promoting athletic products and services.

See 50 Top Keywords for Fitness On Pinterest (Coming soon)

19. Crochet

Crochet patterns and tutorials are highly popular on Pinterest with crafters searching for beginner projects, seasonal items, and specific patterns like blankets, scarves, and amigurumi. Keywords cover skill levels, project types, yarn weights, and trending designs. Perfect for pattern designers, yarn sellers, crochet instructors, and crafters selling finished handmade items on Etsy or similar platforms.

See 50 Top Keywords for Crochet On Pinterest (Coming soon)

20. DIY

DIY projects generate massive Pinterest engagement as users search for home improvement ideas, furniture builds, and craft projects they can tackle themselves. This guide includes keywords for home DIY, room makeovers, furniture painting, organization hacks, and budget-friendly projects. Essential for DIY bloggers, tool companies, craft supply sellers, and anyone teaching hands-on project skills.

See 50 Top Keywords for DIY On Pinterest (Coming soon)

21 Bullet Journal

Bullet journaling combines productivity with creativity, attracting Pinterest users who search for spread ideas, habit trackers, and planning layouts. Keywords in this guide cover monthly spreads, weekly layouts, minimalist designs, and specific tracking systems. Particularly valuable for planner creators, stationery sellers, productivity coaches, and anyone selling bullet journal printables or templates.

See 50 Top Keywords for Bullet Journal On Pinterest (Coming soon)

22. Skincare

Skincare routines and product recommendations are extensively researched on Pinterest before purchase decisions. This guide covers keywords for morning routines, anti-aging tips, acne treatments, natural skincare, and skin type-specific advice. Critical for estheticians, skincare brands, beauty bloggers, and anyone creating content around skincare education or selling related products and services.

See 50 Top Keywords for Skincare On Pinterest (Coming soon)

23. Travel

Travel planning on Pinterest happens months in advance, with users creating boards for future trips and bucket list destinations. Keywords cover destination guides, travel tips, packing lists, budget travel, and itinerary planning. Essential for travel bloggers, tour operators, travel gear sellers, and destination tourism boards wanting to reach people in the active planning phase of their journeys.

See 50 Top Keywords for Travel On Pinterest (Coming soon)

Currently Underserved Keywords On Pinterest

24. Artists

Whether you’re a performing artist, musician, actor, or songwriter, Pinterest users are actively searching for behind-the-scenes content, creative processes, and professional development resources. This specialized guide covers keywords for theatrical artists (audition tips, monologue techniques, stage makeup), musical artists (practice schedules, home studio setup, performance preparation), songwriters (lyric writing, melody creation, collaboration tools), and business-focused terms (fanbase building, merchandise design, tour planning). Perfect for performers building their personal brand, music teachers, entertainment industry professionals, and anyone targeting the thriving artist community on Pinterest.

See 50 Top Pinterest Keywords for Artists