Decoding India’s Washing Machine Trends with Statistics

Get ready to be amazed by the numbers that define India’s washing machine market.

From market shares to top-selling models, we’ve gathered the most intriguing statistics that shed light on this essential household appliance’s impact in the country.

Washing Machine Market Share by Brands

• LG: 29%
• Samsung: 18%
• Godrej: 11%
• Whirlpool: 10%
• IFB: 8%
• Haier: 6%
• Videocon: 4%
• Others: 14%

Key Points

• Samsung India experienced a 30% growth in washing machine sales in the First Half of 2023.
• The company sold 2 million units in the First Half of 2023, up from 1.5 million in the same period last year.
• LG India’s washing machine sales grew by 25% in the First Half of 2023.
• The company sold 1.5 million units in the First Half of 2023, up from 1.2 million in the same period last year.

Pricing and Manufacturing Costs

• The average selling price of a washing machine in India is approximately Rs. 20,000.
• The average cost of manufacturing a washing machine is around Rs. 10,000.

Market Projections

• Indian Washing Machine Market Value (2022): US$ 2190.5 Mn.
• Estimated Market Value (2029): Almost US$ 2973 Mn.
• Projected CAGR (2023-2029): 4.46%

Market Segment Growth

• Fully automatic segment contribution: 60% of the overall washing machine market
• Fully automatic segment growth rate: Fastest growing due to consumer convenience

Penetration and Demographics

• Overall Washing Machine Penetration (2022): 18% of households
• Urban Areas: Penetration at 25%
• Rural Areas: Penetration at 12%

Regional Penetration

States with Highest Penetration:

• Maharashtra: 26%
• Uttar Pradesh: 22%
• Tamil Nadu: 20%
• West Bengal: 18%
• Gujarat: 17%

States with Lowest Penetration:

• Bihar: 8%
• Jharkhand: 7%
• Odisha: 6%
• Assam: 5%
• Meghalaya: 4%

Market Leaders by Inventory

• Samsung: 14.45% of total inventory
• LG: 12.45% of total inventory
• Panasonic: 10.79% of total inventory
• Whirlpool: 14.11% of total inventory

Price Segmentation

• Washing machines priced between Rs 0-20,000: 57.80%
• Washing machines priced between Rs 20,000-40,000: 37.87%
• Washing machines priced between Rs 40,000-60,000: 2.82%
• Washing machines priced above Rs 60,000: 1.4%

Type of Washing Machines dominating the market

• Fully automatic top load machines: 43.5% of total inventory
• Semi-automatic top load machines: 8.4% of total inventory
• Fully automatic front load machines: 23.9% of total inventory

Market Performance

• Decline in value shipments (2022 vs 2021): -10.1%
• CAGR in 2022 over the period of 2017: 1.75%

Import Trends

• Import factor in Washing Machine Market (2022): 2.5 vs. 2.94 in 2017
• Top exporting countries (2022): China, Germany, Thailand, Italy, Türkiye
  • China’s market share (2022): 41.17% with a shipment value of 52.08 million USD
  • China’s competitive advantage: Lower average market price

Key Information of leading brands

• In March 2023, Samsung released two new washing machines in India that you don’t have to fully control. They start at INR 15,000 (around $190). These machines have useful features like a timer to start later, a soak option, and a lock to keep kids safe.
• In May 2023, Godrej Appliances teamed up with Amazon to introduce special washing machines. These unique models are found only on Amazon and have cool things like a 6.5kg size, a spin that goes really fast (1400 RPM), and a lock to keep kids safe.
• In February 2023, Whirlpool announced an investment of ₹115 crores (~$15 million) for a new manufacturing plant in Telangana with an annual capacity of 500,000 units, set to be operational by the end of 2023. In February 2023, Whirlpool India announced an investment of ₹115 crore (approx. $15 million) for a new manufacturing plant for front-load washing machines in Telangana. The plant is set to be operational by the end of 2023, with an annual capacity of 500,000 units.

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As the washing machine whirls into every corner of India, these statistics capture the dynamics of a booming market. From technological innovations to regional disparities, every number tells a story of convenience, competition, and progress.

Disclaimer: All figures are based on the provided data and may be subject to change.

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Remember, these statistics are just the tip of the iceberg when it comes to India’s washing machine market. Stay tuned for more trends and surprises in the laundry arena.